Attention verification for loyalty programs and brands

Pay for attention.
Not for playback.

Wortha confirms that a real, present person actually watched your content — so every reward, every impression and every dollar is tied to attention that happened.

Verification decisions · live Streaming
0:42 watched · viewer presentVerified
0:42 played · background tabRejected
1:15 watched · viewer presentVerified
1:15 played · automatedRejected

Views get counted. Attention doesn't.

Every metric in the chain describes the player, not the person.

Autoplay isn't attention.

The video runs in a background tab. The completion event fires. The reward goes out. Nobody was watching.

Rewards get farmed.

Loyalty programs pay for completions that scripts, muted tabs and second screens produce at scale — and the payout leaks with every one.

Brands can't tell the difference.

View counts and watch time say nothing about whether anyone was there.

A verification step between content and reward.

Wortha confirms that a real person was present and watching. Only then does the reward release or the impression get billed. Everything else is rejected before it costs anyone anything.

Loyalty platforms

Reward only verified views.

Cut payout leakage and make every point you issue defensible.

Brands

Pay per verified human attention.

Buy attention that provably happened, not plays that merely completed.

Viewers

Get rewarded for actually watching.

Nothing more intrusive than opening the video. No forms, no quizzes, no friction.

Live in production

Not a pilot deck. A shipped feature.

Wortha's verification runs today inside a Watch & Earn mechanic in a booking app operated by a working business — with real users earning real rewards for content they actually watched.

Drops into your existing flow

Wortha sits alongside the content you already serve and the loyalty or ad backend you already run.

  • SDK and API for web and mobile
  • Verification decision returned per view
  • Works with your current rewards logic and ad inventory
  • Verification pipeline covered by a pending patent

Founders

KR

Kate Rivers

Co-founder, CEO
kate.rivers@wortha.ai
EB

Egor Bezuklad

Co-founder, CPO
bezuklad@wortha.ai

Running a loyalty program or buying attention at scale?

Tell us what you're paying for today. We'll show you how much of it was actually watched.

Request a demo